Glücksradshop Imagefilm
Multilingual Company Film with AI-supported Localisation
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Introduction
FIERY+GLINT conceived and produced a brand film for Glücksradshop that stages brand identity and product portfolio and is available in several languages through AI-supported translation. Brand films convey a company's values, culture and services. With narrative structure, genuine portrayal and multilingual adaptation, they also reach international audiences.
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Project overview
For Glücksradshop we produced a brand film that stages the brand and the product portfolio, in particular the prize wheel in its different variants. The scope covered concept, storytelling, on-site production organisation, multilingual translation with AI and post-production. The goal was an authentic, internationally usable portrayal of the company.
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Challenge
The film had to show the company authentically while also delivering strategic brand communication. The multilingual versions had to stay consistent in content and visuals across all markets. The product also had to be understood both functionally and emotionally.
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Solution approach
We developed a storytelling strategy that connects real company processes, employees and product applications.
Key Elements:
- A narrative structure focused on authenticity
- Employees as protagonists, for more credibility
- Visual and functional staging of the prize wheel in different variants
- AI-supported translation for efficient internationalisation
- A consistent visual dramaturgy across all language versions
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Implementation
The project followed a structured Production Process:
1. Concept and Storytelling
- A clear guiding idea for the narrative
- Key messages and scenes
2. Organisation and Shooting on Site
- Coordination of the shoot at the company
- Employees as authentic protagonists
- Real work processes and product applications on screen
3. Multilingual Versions
- AI-supported translation and localisation of the content
- Adaptation to different target markets
4. Post-Production
- Editing to condense the narrative
- Colour grading for a consistent image aesthetic
- Finalisation of several language versions
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Result
The Brand Film shows the company authentically and with strategic focus, and is usable internationally:
- Genuine portrayal of the company, with employees in front of the camera
- Several language versions for international audiences
- Clear product communication for different target groups
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Conclusion
An effective brand film combines genuine storytelling, strategic brand management and technical scalability. Employees, products and multilingual content together create a credible, internationally usable communication solution.