Strategic and Creative Brand Communication Management
fiery+glint is your international brand management agency for Europe.
We combine professional brand strategy, regional branding, and international marketing and management for trend-setting brands that remain visible, relevant, and effective over the long term. We combine cultural diversity, future digital marketing, and multimedia content production.
Founded in the heart of Spain, with roots in Kiel in northern Germany and now operating in Madrid, we create brands that take responsibility, embrace change and have an international impact.
As a specialized branding agency for purpose-driven brands, we develop effective brand strategies and offer strong brand management for companies increasingly focused on sustainability marketing management. We work strategically, precisely, and with a clear understanding of the cultural specificities of the European market.
Our brand marketing agency thinks internationally and operates with creative ambition. We view brand management consulting not as a single discipline, but as a combination of:
-
Visual Brand Strategy
-
Digital communication
-
Multimedia Content Production
Brand Communication Strategy
The perfect blend of strategic precision and creative energy.
fiery stands for strategic communication consulting with depth. Strong brands are not created by chance, they grow from clarity, attitude and conscious friction. For us, strategy is a living flame. It shows direction, provides orientation and ignites impact.
glint is Creative Designing: not loud, not garish, but precise. Glint is the moment when strategy becomes visible in a visually, linguistically and emotionally way. Relevance arises where creative clarity meets substance.
Mandy Petersen
Co-Founder | Managing Director Strategy
With an academic background in marketing and an Executive MBA in International Management (2026), Mandy combines analytical acumen with a keen sense of cultural dynamics and systemic thinking. Her strength lies in precise, sustainable brand positioning beyond short-term trends. She accompanies transformation processes with strategic foresight and a clear focus on relevance, impact, and cultural fit.
Marcel Dietrich
Co-Founder | Managing Director Design
As a studied audio engineer (FH) and graphic designer (IHK), Marcel combines technical know-how with creative precision. His focus is on holistic multimedia production from sound design and 3D visualization to digital brand staging. With a trained eye for design trends and a feel for the visual future, he develops multisensory brand experiences that touch, connect, and create lasting meaning.
Brand strategy
Based on international management marketing, systemic thinking & clear positioning
Multi Media Production Company
Design, sound & communication in a multisensory and effective interaction
Glocal reach
Locally anchored in Spain, internationally networked and culturally aware
Purpose-driven brand management
Digital, sustainable and transformative Marketing for the 21st century