Transformation for Brands + Businesses
FIERY+GLINT is a management consultancy and branding agency based in Spain. We develop brand strategy, business models, digital systems and AI-supported brand systems for small and medium-sized enterprises (SMEs) in Germany, Austria, Switzerland and Spain.
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We help SMEs build, scale and future-proof their brand, business model and digital systems in a structured way.
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This keeps companies able to act, steer and compete as complexity, technological change and regulatory developments grow.
We do not build isolated measures. We build integrated brand and technology systems that connect strategy, technology and organisation.
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Services at a Glance
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Business Model and Strategy Development
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Branding and Brand Strategy
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Website Development and Process Automation
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Content Systems and Brand Communication
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AI Use and Governance Structures
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Organisational Development and Transformation
All areas work together and form the foundation for scalable, manageable business systems.
For SMEs in a Europe in Transition.
A Concept combining
Management Consulting + Brand Development
fiery stands for the part of FIERY+GLINT where companies are built: strategy, structure and decisions.
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We think business models, brands and organisations together and sharpen them until complexity becomes direction.
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Decisions come first, not concepts. FIERY therefore means creating order before the company and brand become visible.
glint stands for the part of FIERY+GLINT that appears outwardly. Design, content and communication are not separate measures, but the expression of a clear inner logic.
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GLINT is not decoration, but the translation of structure into perception.
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What has been decided inside becomes legible, tangible and recognisable here.
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01
Strategic Positioning and Brand Leadership
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Building decision-making and Governance Structures
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Organisational Orientation on AI Regulation
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Linking Brand and Corporate Management
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Guiding Digital Transformation Processes
Expertise
Executive MBA (EMBA)
International Management
Specialization
AI Governance & Organisational Consulting
Qualifications
Artificial intelligence expands entrepreneurial scope, but also increases complexity and regulatory requirements. It is crucial to design processes and responsibilities in such a way that duties are clearly defined, procedures are transparent, and human control is integrated.
Co-Founder + Managing Director
Mandy
Petersen, EMBA
Brand Strategy, AI Governance & Organisational Development
01
Developing Digital Brand and Platform Solutions
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Web Design and Technical Implementation
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AI Integration in Content and Design
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Developing Digital User Experiences
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Producing Video, Audio and Immersive Formats
Expertise
Media Designer
IHK
Audio Engineer
FH
Specialization
Digital Systems and AI-Supported Production
Qualifications
Design is not an afterthought, but an integral part of digital systems. Crucially, development must incorporate visual and functional principles from the outset, ensuring that solutions are understandable, consistent, and effective.
Co-Founder + Managing Director
Marcel
Dietrich
Brand Design, AI Systems & Technical Implementation
ONE STRATEGY
We combine brand, technology and governance into one system.
CLEAR SYSTEMS
We rely on working systems rather than isolated measures.
AI IN DAILY WORK
We embed artificial intelligence in the structures of your company.
LONG TERM CONTROL
We support ongoing development instead of delivering once and leaving.