Landhüüs Oeverdiek
Music-Video-Style Advertising Video for Tourism Marketing
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Introduction
FIERY+GLINT produced an advertising video in a music-video style for the holiday home Landhüüs Oeverdiek at Timmendorfer Strand. In digital tourism marketing, emotional imagery and credible stories set holiday properties apart. Combining personal branding with audiovisual staging makes the positioning credible and strengthens the bond with prospective guests.
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Project overview
For a holiday home at Timmendorfer Strand, we developed an advertising video that combines classic property marketing with elements of a music video. A singer and presenter from Kiel appeared as a personal brand and brought singing in as a narrative element. The scope covered concept, location scouting and post-production. The goal was an authentic, emotionally engaging brand presentation.
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Challenge
The central challenge lay in combining two different communication approaches: functional real estate marketing and emotional storytelling in the style of a music video. At the same time, credible authenticity had to be maintained without appearing staged or artificial. The location was not only to be documented, but also brought to life atmospherically.
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Solution approach
The Advertising Video shows the holiday home and its surroundings emotionally and yet credibly:
- Emotional appeal to prospective guests through image and music
- A distinctive presence compared with classic holiday-home videos
- Personal branding as a recognisable feature
- Video formats for digital marketing channels
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Implementation
The project followed a structured production process:
1. Concept and Planning
- A narrative guiding idea with musical integration
- Key scenes and visual transitions
2. Location Scouting
- Selection of characteristic places around Timmendorfer Strand
- Integration of the coastline and flower fields
3. Production
- Authentic scenes with the singer
- A combination of performance and brand footage
4. Post-Production
- Editing in step with the musical structure
- Colour grading for warm, inviting moods
- Finalisation for digital marketing channels
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Result
We developed a hybrid narrative strategy that combines personal branding, landscape and music.
Key Elements:
- The singer as an authentic protagonist (personal brand)
- A combination of storytelling and musical performance
- Natural motifs such as the sea and flower fields for emotional effect
- A consistent visual dramaturgy in harmony with music and surroundings
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Conclusion
The combination of music-video aesthetics, personal branding and landscape staging is an innovative approach to marketing holiday rentals. Authentic storytelling and deliberate visual dramaturgy can create a lasting emotional effect and significantly increase the appeal of holiday properties.