STRATEGY FIRST
Brand Strategy Analysis + Brand Management
We create brand structure analysis. Whether monolithic or plural, we design brands architecture that provide orientation and enable growth through brand management portfolio.
We create identities and messages by developing naming, claiming, slogans and logos that are precisely formulated, culturally sensitive, strategically sound and incorporate multisensory integration testing.
We don't just segment, we also differentiate. The basis of real data and consideration of cultural diversity leads to buyer persona creation, which creates real connectivity for relevance of effective communication.
We use a KPI management system to measure what works. Relevant key performance indicators give us the opportunity to actively steer brand management in digital brand management, especially beyond awareness.
We analyse how your brand soundly, qualitatively and quantitatively compares. To do this, we observe new trends in connection with the cultural context and relevant players. Our goal is to get a clear decision-making basis for brand management.
What makes your brand meaningful? We sharpen your position with clear a customer value proposition of USP ESP Marketing, corporate design style and iteration and feedback that ensure substance.
Brand values in marketing management, brand mission and futures vision statement merge into a mission statement with integrated reporting and ESG.
We think globally and act locally. Through cultural audits, we create brands that are internationally consistent and culturally compatible.
We safeguard your reputation and prepare your brand for communicative challenges with foresight instead of being driven.
BRAND IN ACTION
Branding and visual identity design
We produce formats that have a deeper impact with online graphic design service, videography services, production image film and video, drone videography, real estate videography, music video productions, music production services, sound design in film and immersive experience.
Design as language. We design systems that create clarity and ensure recognisability across all digital customer journey touchpoints.
We design digital brand spaces user-centred, barrier-free and converting. For a brand experience that lasts.
We make content findable through SEA SEO marketing and with precise measures and marketing campaigns, performance marketing and clear analyses.
We develop a media strategy with an overview and keep an eye on impact and profitability.
We think in terms of themes, not channels. Integrated conversion marketing campaigns combine paid, owned and earned media - strategically and creatively.
We design in a resource-conserving way with green brand knowledge and conscious use of resources.
We shape culture from the inside out with formats that turn employees into brand ambassadors.
We customise brand communication linguistically, culturally and inclusively. For brands that are relevant everywhere.
We give your brand a voice with character. Tonally consistent, narrative-based and connectable with a purpose driven communicationl.
IMPACT READY
Green Marketing Strategy
We anchor sustainability marketing management in a substantial and verifiable way.
We speak plain language. Sustainability becomes an attitude, not a PR measure.
We develop guidelines that safeguard values for communication that respects and connects.
We make impact visible with a clear database and the ability to communicate externally.
We create spaces for dialogue with formats that enable participation and build trust.
We work out what matters and help you derive strategic topics for your brand.
BRAND COMPASS
Brand Marketing Operation
We shape change with processes that enable orientation and acceptance.
We create transparency with analysis tools that make brand performance measurable.
We manage projects in an agile way with structure, traceability and a sense of responsibility.
We strengthen internal brand understanding for a lively brand identity.
We think ahead for brands that not only embrace change, but shape it.
We connect specialist areas for coherent brand management and clear responsibilities.
We monitor upcoming digital transformation business models and help you to actively shape change.
We structure your marketing assets for accessibility, clarity and consistency.
We combine brand management with long-term business goals through Objectives and Key Results (OKR) and structured management.