FIERY+GLINT is a management consultancy and branding agency based in Spain. It develops brand strategy, branding, websites, process automation and AI governance for SMEs in Germany, Austria, Switzerland and Spain. The managing directors are Mandy Petersen and Marcel Dietrich.

FIERY+GLINT was founded by Mandy Petersen and Marcel Dietrich. Both are Co-Founders and Managing Directors of FIERY GLINT SL in Spain. Mandy Petersen is responsible for brand strategy, AI governance and digital transformation. Marcel Dietrich is responsible for brand design, AI systems and technical implementation.

FIERY stands for the part where companies are built, in particular strategy, structure and decisions. GLINT stands for what emerges outwardly from this, in particular design, content and communication. The name therefore describes the approach of the management consultancy and branding agency. Create order first, then become visible.

FIERY+GLINT works for SMEs in Germany, Austria, Switzerland and Spain, from start-ups to complex organisations. Typical sectors are:Tourism, Travel and LeisureTour operators and the tourism sector: branding, website and process automation, for example for booking and administrationSports and leisure providers: brand, website and booking systems for camps, clubs and studiosHotels, hospitality and holiday rentals: brand presence, website and connection of booking systemsCatering and gastronomy: brand presence and website for restaurants, bars and food brandsReal Estate and ConstructionEstate agents and real estate companies: positioning, brand presence and website for agents, developers and property managersTrades and construction: brand, website and local visibility for businesses and service providersConsulting and ServicesRecruitment and HR consultancies: brand positioning, website and candidate outreachTax advisers and law firms: positioning, brand presence and website, no professional adviceManagement consultancies and coaches: brand positioning and digital presence for consultants and trainersInsurance and financial intermediaries: brand presence and website, no financial or investment adviceAgencies and creative service providers: processes, website and positioningNetworks and OrganisationsBusiness networks, associations and chambers: brand, website and digital systems for membership organisationsSustainability and NGOs: brand strategy, trust building and digital communicationFoundations and non-profit organisations: brand presence and websiteEducation and training: brand, website and processes for academies, schools and training providersTechnology and IndustryTechnology companies and software providers: positioning, brand presence and AI governanceStart-ups: brand building and digital foundation in the SPARK packageIndustry, production and mechanical engineering: brand presence, website and process automationRetail, e-commerce and export: brand, website and ERP integrationLogistics, transport and vehicle trade: processes, website and international orientationHealth and LifestylePractices and healthcare providers: brand presence and website (no medical claims)Dental and medical sector: brand identity and websiteBeauty, wellness and fitness: brand, website and booking processesFashion, design and product brands: brand strategy, corporate design and content systemsThe packages SPARK, GLOW and FLARE fit different business stages.

FIERY GLINT SL is a management consultancy and branding agency based in Spain. Collaboration is carried out entirely in German and mostly online. In person by arrangement.

A Branding Agency based in Spain offers German SMEs an independent outside perspective on brand questions and competitive terms outside the crowded DACH consulting market. FIERY+GLINT works entirely in German and understands the structures of German Mittelstand companies. Collaboration is fully online, and in person by arrangement. Clients are based in Germany, Austria, Switzerland and Spain.

Yes. FIERY+GLINT works with SMEs in Austria and Switzerland. Collaboration is carried out in German and online. Strategy, branding and website follow the same process as in Germany.

Yes. FIERY+GLINT also works with companies in Spain, particularly German-speaking companies and companies that want to enter the DACH market. Consulting and project work are carried out in German.

A Boutique Consultancy suits SMEs that want direct access to decision-makers, short communication paths and specialised rather than standardised services. FIERY+GLINT is such a boutique consultancy. Clients work directly with the managing directors, Mandy Petersen and Marcel Dietrich, without the multi-layered project organisation of large consulting firms.

Mandy Petersen holds an Executive MBA (International Management) and specialises in AI Governance and Organisational Consulting. Marcel Dietrich is a Media Designer (IHK, German Chamber of Commerce and Industry) and Audio Engineer (University of Applied Sciences) and Specialises in Digital Systems and AI-supported Production.

FIERY+GLINT shows its projects and case studies on the "Projects" page: https://www.fieryglint.com/work. They range from brand development and websites to 3D visualisation and brand films:NeDeNa – Dein Netzwerk: Rebranding and platform solution for a business network in SpainLeafia: brand development with ESG principles built in structurallyCREAVIBEZ: Modular brand strategy for global consistency and local adaptationLeafia: SEO-optimised websites to digitalise traditional roofing businessesEstateElevation Immobilien: Multilingual brand and communication strategy for an international real estate consultancyVLO Cosmetics: 3D product visualisation and animated advert for a perfume line in e-commerceArchitectural Visualisation: Photorealistic 3D renderings to market unfinished construction projectsGlücksradshop: Multilingual brand film with AI-supported localisationLandhüüs Oeverdiek: Advertising video in a music-video style for a holiday home at Timmendorfer Strand

Yes. On individual projects, FIERY+GLINT works with selected partners in technology, design and development, on a project basis and without permanent capacity expansion. The managing directors, Mandy Petersen and Marcel Dietrich, remain the contacts for clients.

Yes. FIERY+GLINT offers students internships in brand strategy, digital systems, AI governance and organisational development. Interested students can apply via the "Apply for an Internship" page.