VLO Cosmetics
3D Product Visualisation and Advert for E-Commerce
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Introduction
FIERY+GLINT developed a fully digital 3D product shoot and an animated advert for a perfume line for VLO Cosmetics. In fragrance e-commerce, visual presentation is a key factor in buying decisions. Because a scent cannot be experienced directly online, computer-generated imagery (CGI) takes on the task of conveying it visually.
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Project overview
For a perfume line with three fragrance variants, we developed a fully digital 3D product shoot and an animated advert. The goal was to set the variants visually apart from one another while keeping a consistent brand aesthetic.
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Challenge
The challenge was to translate intangible fragrance characteristics into images. Each fragrance profile had to be clearly recognisable through deliberate visual means such as colour, light and materiality, without the brand identity falling apart.
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Solution approach
We combined physically based rendering (PBR) with deliberate image composition. Each variant received its own visual coding:
- Its own colour palette based on colour psychology
- Realistic simulation of material and light
- Symbolic staging of the fragrance character
We complemented the advert with precise camera work, lighting dramaturgy and motion design to create a high-quality brand perception.
- Differentiated color worlds (color psychology)
- Realistic material and light simulation
- Symbolic staging of the fragrance characteristics
The commercial was enhanced by precise camera work, lighting design, and motion design to create a high-quality brand perception.
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Implementation
The Production ran in a standardised CGI pipeline:
- 3D modelling of the bottles and packaging
- Shading and texturing with PBR workflows
- Studio lighting simulation and ray tracing
- High-end rendering
- Post-production and compositing
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Result
The CGI visualisations create a consistent, scalable and high-quality product presentation for the online shop:
- Consistent brand aesthetic across all three fragrance variants
- Clear visual distinction between the fragrance profiles
- Reusable 3D models for further motifs and formats
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Conclusion
3D product visualisation is an efficient and design-precise alternative to classic product photography. In e-commerce, CGI offers advantages in flexibility, scalability and brand staging.