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Leafia
Sustainable Brand Strategy
Kiel, Germany
For Leafia, one thing was clear from the outset: responsibility begins with the sustainable brand strategy. We have developed a brand identity that not only communicates ecological values, but also shapes them:
- Positioning in the context of ecological transformation
- Reduced design that makes clarity and attitude visible
- Narrative that creates trust instead of promising it
The result: a credible brand basis that strategically anchors sustainable action - consistent, comprehensible and relevant.



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