Rethinking brands in Europe means understanding cultural complexity, generating digital resonance and credibly living out purpose. This article shows how brands can be more than just design in a fragmented, multi-voiced space – namely, relationships, attitudes and cultural power.

A story about boundaries, change and new perspectives in 21st century branding A new beginning does not start with a step, but with a decision Two people, two paths and a shared compass: The vision of an agency that thinks not in terms of conventions, but in terms of possibilities. Mandy brings in-depth expertise in strategic brand management, international marketing, global corporate strategy, digital innovation and sustainable brand management from her Executive MBA program